Intellectual Property Righst for Images Essay - 944 Words

1. What property rights are involved in the picture? These are complex questions about who has property rights in the picture of Tiger Woods. Lets first start with the individual contract Tiger Woods and General Mills has. If Tiger Woods and General Mills agree that General Mills has complete property rights of the picture, then General Mills, for the most part has complete rights as negotiated by the contract between the two parties. Any violation from this contract would be a breach of contract and could lead Tiger Woods to sue General Mills. An example would be General Mills posting the picture in a negative way that could be perceived as a defamation of character by Tiger Woods. For argument sake, lets say Tiger Woods gives†¦show more content†¦General Mills Terms used these rights strategically to their advantage while ensuring that their brand and identity is protected and not misused for any negative publicity. The property rights would be â€Å"owned by Tiger Woods or his representing estates, and reflective of any deals that they may have entered into on his behalf in regards to merchandising. 3. What can the owners do? General Mills is the owner of the Wheaties Box logo and image of Tiger Woods. However, the image of Tiger Woods would be owned by Woods himself (depending on the state) but used by General Mills with Woods’ permission. The U.S. recognizes the rights to publicity, which gives the right of a person to control his or her image, recognizing the image has economic value and gives the person the right to exploit their own image. General Mills has used celebrity images on their Wheaties cereal boxes for many years, with (\the permission of the celebrity. Once the image is used on the Wheaties box, General Mills owns the copyright. If someone wanted to use the Tiger Woods Wheaties box image, as well as the Wheaties logo, they would have to ask permission from General Mills or face copyright infringement penalties. General Mills is able to place the Wheaties Box image in a magazine or online since

Bactol Alcohol Marketing Plan - 6706 Words

| Contents | Page | 1.0 | Executive Summary | 1 | 2.0 | Marketing Aspect of the Disease / Product Function | 2-3 | | 2.1 | Definition (ICD code) | | | 2.2 | Epidemiology | | | 2.3 | Diagnosis | | | 2.4 | Treatment | | | 2.2 | Environmental factors | | 3.0 | Product Background | 3-4 | 4.0 | Target Market | 4-5 | | 4.1 | Market Definition | | | 4.2 | Current Market Value | | | 4.3 | Market Potential | | | 4.4 | Social and Regulatory Aspects | | | 4.5 | Market Research Results | | 5.0 | Competitive Environment | 5-7 | | 5.1 | Competing Product and Product Revenues | | | 5.2 | Companies and Relevant Portfolios | | | 5.3 | Marketing And Sales Activities | | 6.0 | SWOT†¦show more content†¦The causative agent may be viral, bacteria or parasites. Below are some examples of diseases that can be transmitted by either direct or indirect contact. The first disease is common cold, with ICD-10 Code of J00. It is also known as nasophayngitis or rhinopharyngitis, which is a viral infectious disease of upper respiratory tract that affect the nose primarily. Most commonly, it is caused by rhinovirus (30-80%). Other virus include human coronavirus (15%), influenza virus (10-15%) and adenovirus(5%). Symptoms include coughing, sore throat, sneezing, runny nose and fever which will usually resolve in 7 to 10 days.1,5 Typhoid, also known as typhoid fever has the ICD-10 Code of A01. It is a type of food poisoning caused by Salmonella enterica bacterium. Children is the most susceptible to this disease, whereas young children, older adults and people with impaired immunity are the most likely to have severe infection. It is characterized by diarrhea, fever and abdominal cramps, which develop after 12 to 72 hours after infection, with duration of illness last from 4 to 7 days. 4 2.2 Epidemiology Adults typically will have 2-5 infections annually; 6-10 infections for a children in a year. Elders are at higher risk due to their weakening immune system. Out of 23,522,484 populations, there are 5,361,742 cases reported. For typhoid, it peaks in between age 1-19 years old. The annual incidence of thypoid is 10.2-17.9 cases per 100,000 population between 1978 to

Application of Corporate Strategies-Free Samples for Students

Question: How Do Application of Corporate Strategies? Answer: Introduction CSL was founded in 1916 in Australia is a global biotechnology company. The company is dedicated in research, development, and manufacturing of medical products. Commonwealth serum laboratories are company held by the government. They are famous in the world for manufacturing vaccines, antivenom and blood plasma derivatives through medical investigation. The company has employed 16,000 employees in more than 30 countries. The medical facilities are located in Australia, Germany, Switzerland, U.K, and U.S.A(About CSL, 2017). Corporate mission The mission of the company is to ensure safety, quality to its customers through extensive research and development. CSL has a primary focus to protect the health of the people and save them against dangerous disease. They have grown into a leader by providing therapies to the patients around the world. They aim for generating difference by saving the lives. They have a dedicated staff that is carrying out their duty in a responsible manner(Governance, 2017). CSL is time after time achieving their goals by keeping them simple and measurable. CSL has a direct goal to make certain safety measures regarding the patients. They have achieved with their realistic approach under the given time period. They are popular for providing niche services in a biotechnology industry. Their global presence has helped them to achieve the prerequisite mission. They are consistently expanding their business which is held for their success(Code of Responsible Business Practice. 2017). CSL has a mission on meeting the needs of customers by consistent inventions in the field of biotechnology. The company is driven by ethic and honesty to follow its mission to ensure health care and research. For this purpose the company has collaborated with other biotech giants to provide better health facilities. Moreover they have a superior quality performance in the field of biotechnology that has helped them to focus on maintaining value and principles. The intrinsic mission of the company is to emphasize on the ethics and morals. The Ethics and morals imbibed in the organization will ensure sustainability. CSL has a clear focus on the ethics and values that they want to achieve within the given time frame. The company is consistently dedicated in achieving remarkable growth. It is working for the welfare of the society to bring changes in the medicine industry(Business Development. 2017; Eden and Ackermann, 2013). Criticism faced by the company In the recent years the company has faced criticism due to changes taking place in the business industry. CSL is a pioneer of Biotechnology products. The company is dedicated in research, development, and manufacturing of medical products. Commonwealth serum laboratories are company held by the government. But in the recent time there have been issues in the organization due to huge competition in the industry. It is facing tremendous competition from the local and international brand. There has been series of criticism due to current business practices. Firstly, there is a necessity to notice inefficiency in the overall business operations due to diseconomies of scale. This has relatively caused a pressure over the company. The biotechnology industry requires lot of investments. In such a competitive atmosphere it has become evident for the company to ensure regular availability of funds. This will ensure better economy at work. This is important for the organization to deploy the resources in an effective manner. On a long run it is evident that the company will require huge investment in the field of research and development. It is necessary for the organization to develop effective opportunities in order to attain desired results(Smyth,2015; Hill, Jones and Schilling,2014). There are complaints regarding the unethical practice in the field. It is however causing a negative impression on the stakeholders. Experiments on animals are one of the negative parts of research made by the company. The company has to ensure efficiency through ethical practice. In order to sustain in the market ethical practice is one of the important part. The company has faced criticism in the recent years due to unethical practice. Various animal safety organizations has charged complain against unethical practice at CSL. They need to deploy effective practice so as to gain an efficient value in the market. Ethical practice holds the core value for the organization. They however need to ensure safety and protection of animals (CSL LIMITED. Our Corporate Responsibility. 2016). Criticism to the company image causes a negative impact on the long run. In order to attain positive results it is necessary for the organization to deploy ethical values at work. This will ensure high productivity. Environment sustainability is the core value of the organization. CSL has a primary focus to protect the health of the people and save them against dangerous disease. They need to focus on attaining efficiency through dedicated services(Corporate Responsibility, 2017). Analysis to understand opportunities and threat SWOT Analysis Strength It is one of the fastest growing industries in the world. It is one of the reliable brands in Australia. They are following extensive research and development company is driven by ethic and honesty to follow its mission to ensure health care and research Medical facilities are located in Australia, Germany, Switzerland, U.K, and U.S.A. It is improvising niche segment of vaccines, anti-venom and genetics They are regulating the product like blood plasma, vaccines, anti venoms etc. Weakness Diseconomies to scale. They have ethical issues related to genetic disorder. This field requires lot of investment which at times is difficult for the organization Opportunities To create more awareness regarding the business ideas. Invention of new technology will combine to generation of medicines and technology. Opportunities to tie up with the local and international brand. Threat There is strict restriction from the government authority. Skilled employees are required for the industry. Biotechnology company has already started off shoring their business There is an excess pressure from the Chinese market. External analysis to examine potential threat Porter five forces model Rivalry among the exiting firm There is a high competition in the industry. There is a lot of growing competition from the existing market players. This has however created lot of pressure over the company. Major competitor is Life Therapeutics, Peptech and Pharmasynth. Bargaining power of Supplier The bargaining power of supply is low. The research and development is expensive for the company. It is therefore creating low bargaining power in the hands of the suppliers. Bargain power of consumer Te bargaining power of consumer is low. The medicine and vaccines are highly priced. This is evident that the organization to invest in an effective manner on the research and development. This will help the company in achieving sustainable objectives. Threat of substitutes No, there is no substitute for the vaccines and medicines manufactured by them. The vaccines and medicines do not hold any substitute looking at the current market situation. Threat of new entrants Threat of new entrant is moderate in nature. The new off shoring process is causing an extreme pressure on the company. In such a situation the company needs to adopt competitive market strategy to compete against the local players. Organizational culture and leadership CSL is primarily focusing on conducting ethical business practices by making regular contribution in the social, economic and environmental development. The Sustainable environment is given priority while delivering its services. The overall purpose is to ensure implementation of CSR practices. This will efficiently help in managing functions by benefitting the interest of stakeholders. The key areas include research and development through conducting consistent relationship. CSL has ensured high standards at work by incorporating best CSR practices in their work- culture. The CSR Practices include supply of medicines and other products to its customers in an ethical manner(Grant, 2016). They have a goal of distributing the financial success with their shareholders. The management has ensured that the research and technology is not imposing any kind of harm to the environment. CSL is committed to meet the terms with the help of regulations in their code of conduct. It is moreover imp ortant for the organization to ensure efficient research practice through efficient participants. In addition to this the organization is properly monitoring the efficiency at workplace. Special concern is given to animals while carrying experiments. This is important for the organization in ensuring CSR and efficient governance practices(Ryan,2016). The company has understood the importance of Engaging stakeholders interest by managing base of the corporate responsibility. CSL has the key responsibility to safeguard the interest of stakeholders that include patients, workers, shareholders, regulators, government healthcare professional, plasma donor, academic staff and associates. This can only be ensured through better services to the patients, health care services, and active teamwork. The company believes in ensuring dissimilar methods that depend upon current issues. These issues include special attention for the well-being of the company(Hollensen, 2015). The organization is a public sector unit and working efficiently under the supervision of the commonwealth government. CSL has a direct goal to make certain safety measures regarding the patients. They have achieved with their realistic approach under the given time period. The main priority of the company is to promote the idea of health living and sustainable living. This can only be attained through efficient implementation of policies. Recommendations It is recommended that the company need to realize the opportunity developing in the international market. This will allow the company in attaining sustainable results. Huge investment is required for the company in order to attain interest from the international organization. The company can collaborate with the in international investors. This will allow them to expand business in an effective manner. In order to ensure consistency the company should adopt ethical practices. These ethical practices will ensure worldwide approach. For this purpose the company has collaborated with other biotech giants to provide better health facilities. The management needs to ensure that the research and technology is not imposing any kind of harm to the environment. It is highly important for the brand to deploy effective practice so as to gain an efficient value in the market.( E. Dobbs, 2014; Rothaermel, 2015). Conclusion To conclude it is evident for the business organization like CSL to use the marketing and business strategies in an efficient manner. . CSL is time after time achieving their goals by keeping them simple and measurable. CSL has a direct goal to make certain safety measures regarding the patients. The report provides information regarding the threats and opportunities in the market. They are facing competition from the international market as well. In such a competitive atmosphere it is necessary to deploy services by engaging investors in a productive manner. The company has faced criticism in the recent years due to unethical practice. The report provides recommendations to the company for implying the strategies in an effective way. References About CSL, 2017. Online. Available at : https://www.csl.com.au/about Accessed on: 8 May 2017 Better use of skills, better outcomes: Australian case studies.2012. Online. Available at : https://docs.education.gov.au/system/files/doc/other/better-use-of-skills-case-study-booklet-8-may-2012.pdf Accessed on: 8 May 2017 Business Development. 2017. Online. Available at : https://www.csl.com.au/business-development Accessed on: 8 May 2017 Code of Responsible Business Practice. 2017. Online. Available at : https://www.csl.com.au/about/code-of-responsible-business-practice.htm Accessed on: 8 May 2017 Corporate Responsibility, 2017. Online. Available at : https://www.csl.com.au/corporate-responsibility.htm Accessed on: 8 May 2017 CSL LIMITED. Our Corporate Responsibility. 2016. Online. Available at : https://static.globalreporting.org/report-pdfs/2015/1efe4eb58e9a2bb9066177bac8d4658d.pdf Accessed on: 8 May 2017 Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. Sage. Governance, 2017. Online. Available at : https://www.csl.com.au/about/governance.htm Accessed on: 8 May 2017 Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Lomeusz,S.2016. Behind the markets CSL surprise.Online. Available at: https://www.theaustralian.com.au/business/opinion/stephen-bartholomeusz/behind-the-markets-csl-surprise/news-story/5ac5afb6e3e9797450dd04161731c8d1 Accessed on: 8 May 2017 Rothaermel, F.T., 2015.Strategic management. New York, NY: McGraw-Hill. Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Smyth, J.2015. Online. Australias CSL warns of biotech bubble. Available at : https://www.cnbc.com/2015/08/10/australias-csl-warns-of-biotech-bubble.html Accessed on: 8 May 2017

Pre-Session Rationale in Teaching free essay sample

My aim is for my learners to use non traditional methods to challenge preconceptions of drawing. This will be achieved by creating a paper cut-out that demonstrates drawing through new techniques, tools and processes to depict works of art from observation. The activity will create a fun environment, which will subsequently aid learning. This session will help me visually assess learner’s ability to work with equipment and to follow simple instructions. The outcome of this task and the ease in which learners approach the activity will enable me to gain an understanding of the learner’s practical skill capabilities. Equal opportunities are met by this activity and the method is not gender, ethical, moral or socially biased. The use of LSP’s will not be required for this task, though practical assistance will be offered to one learner to assist with her motor skills. Prior to the session I will prepare a PowerPoint presentation that will include relevant visual reference, aims and objectives of the session, the individual task and the final outcome. We will write a custom essay sample on Pre-Session Rationale in Teaching or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This resource has been chosen to enable the learners to engage immediately and digest the subject matter. I will be providing the learners with all of the practical equipment and talking them through any health and safety concerns, whilst also providing them with visual handouts providing them with artist reference for their further learning and to also act as inspiration for the activity. As the activity is of a practical nature, I will organise the teaching space so that there are four small working areas so learners can complete the activity in a comfortable environment. By the end of the session, I hope to seek feedback on: verbal communication, presentation skills, time management, display of passion and whether the learners were engaged.